For anyone who is used to doing offline sales and marketing, it can be a surprise to learn that online article marketing works in a way that the main portion of the article submission is not about the author's business or website.
I know, it's frustrating. You want to market your website. You want to tell the world about how great your products or services are, and you naturally assume that article marketing works by you writing articles about your business.
In this article I'm going to outline how article marketing works so that you'll understand why it's not a good idea to write articles that are half-veiled sales letters. I'll also tell you how article marketing can benefit your website and your business.
The Publisher's Perspective
Here's how it starts: An online publisher is looking for content to post on his or her website. The reason why publishers look for content that other people have written is:
1) So that they do not need to write all of the content themselves, and
2) To add value to their website and to provide content that will help their readers
So, the publisher accepts articles for his own benefit. If an article is not in line with what he wants his readers to see or he does not think that his readers will benefit from the article, he will not choose to publish the content. For this reason, authors (that would be anyone who is doing article marketing) make it a point to create content that publishers will find desirable.
I've met some newbie article marketers who had the mistaken impression that it was their article and their website, so they should be able to write about their business and have it published.
Unfortunately it just doesn't work like that. In order to have articles be picked up for publication, you need to create articles that are in line with what publishers want. Publishers do not want content that appears to be sales oriented, so it's to your benefit to resist the urge to try to sell anything or promote anything associated with your business in your article.
What Does The Author Get Out Of This?
There is a part of an online article submission that you might not have heard about--it's the resource box. The resource box is meant to accompany the article and will often appear alongside or beneath it. It is usually 2 to 3 sentences in length and will contain information about the author. The author can talk about his business in the resource box, bring attention to his products, and try to get the reader to visit his website. One crucial element of all resource boxes is also the clickable link that leads to the author's website.
When you submit articles, you enjoy these benefits:
1 - When someone reads your article and likes it, he or she can also read your resource box and click the link leading to your website. In this simple way, your articles are vehicles that can lead your potential customers to your website.
2 - By writing articles on the general topic of your website, you help Google and the other search engines to associate your website with this topic that you're writing about. When people do searches on Google (or another search engine), it makes it more likely that the pages on your website (and your articles) will appear higher in the search engine rankings. The higher that your web pages appear in the search results, the more traffic that you'll receive from search engines.
3 - Each article that you write is like a display case for your knowledge on your topic. You are teaching in your articles, and by doing so you subtly convey to your reader that you know what you're talking about, you're a trusted source of information, you really do want to help people who are interested in your niche, and you're someone who is professional. All of these factors go a long way to making a reader feel like he or she would be comfortable enlisting your services or using your products.
Article marketing is a subtle tool that accomplishes much more than just "spreading the word" about your business. You are providing content that publishers and readers find valuable and are building an online reputation for being knowledgeable about your field. Additionally, you're impacting where the pages on your website are listed in search engine results rankings, which can dramatically impact the number of visitors your website receives. You're also building relationships with potential customers and helping them to warm up to the idea of working with you.
By being subtle with your articles, you can accomplish much more than you would have if you had been much more obvious by writing articles about your business.
Source: http://writing-asadeszw.blogspot.com/2013/04/how-does-article-marketing-benefit-you.html
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